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20 century fashion history timelines by Irina V. Ivanova

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FIRST DECADE OF 20 CENTURY. 1900-1910.

FIRST DECADE OF 20 CENTURY. 1900-1910.

The Edwardian era began.

STYLE : Continuation of aesthetics of Art Nouveau style and further development of "Arts and crafts" movement. Art Nouveau style emerged in Germany as Jugendstil style in Russia as the “ Modern Style.” Art Nouveau aesthetic deeply influenced Secession movement developed in Europe with branches in Vienna, Munich, and Berlin. Gustav Klimt leads Vienna Secession.

FASHION DESIGNERS: Paul Poiret, Jean Paquin, Mariano Fortuny

DANCE : Tango, Waltz.

POPULAR MUSIC: Ragtime.

ART: Fauvism, Analytical Cubism, Expressionism.

SECOND DECADE OF 20 CENTURY. 1910-1920.

SECOND DECADE OF 20 CENTURY. 1910-1920.

End of the Edwardian Era.

STYLE : Art Nouveau style evolved in Art Deco. First World War. Women's fashion lavish Edwardian Era styles transformation to practical chemise style dress with no corset.

FASHION DESIGNERS: Gabrielle "Coco" Chanel (as an emerging designer she opened her first shop in 1913), Paquin, Lanvin, Leon Bakst (mostly costume designer for Ballets Russes), Jacques Doucet.

INSPIRATION: Ballets Russes.

FASHION ILLUSTRATORS: George Barbier, George Lepape.

DANCE : Tango, Waltz Boston.

POPULAR MUSIC: Ragtime, beginning of Jazz.

ART: Fauvism, Analytical Cubism, Dadaism (after 1914), Futurism.

THIRD DECADE OF 20 CENTURY. 1920-1930.

THIRD DECADE OF 20 CENTURY. 1920-1930.

Roaring Twenties

STYLE : formation of Art Deco style.

INFLUENCES AND INSPIRATION: cinematograph, social revolution, new technology, sport , Russian constructivists: Varvara Stepanova, Lubov Popova

FASHION DESIGNERS: Coco Chanel, Madeleine Vionnet; Erte, Sonia Delauney, Lanvin, Jean Patau, Edward Molyneux.

DANCE : Charleston, Foxtrot, Tango, Shimmy.

POPULAR MUSIC: Jazz

ART:Non-Figurative abstraction, Cubism, Futurism, Bauhaus, Constructivism.

FORTH DECADE OF 20 CENTURY. 1930-1940.

FORTH DECADE OF 20 CENTURY. 1930-1940.

STYLE : Streamline Moderne, or Art Moderne, extension of Art Deco.

FASHION DESIGNERS: Coco Chanel, Elsa Schiaparelli.

FASHION ILLUSTRATOR: Adrian (Hollywood movie costume design as an influence on fashion)

POPULAR MUSIC: Jazz , Big Band

DANCE : Foxtrot, Tango, Waltz, Boogie-woogie

ART: Surrealism, Constructivism

FIFTH DECADE OF 20 CENTURY. 1940-1950.

FIFTH DECADE OF 20 CENTURY. 1940-1950.

STYLE : the waning of Art Deco. Transformation Art Deco into Streamline Moderne, or Art Moderne. Second World War. After WW2 transition from masculine women's fashion to more feminine silhouette began. By the end of the decade feminine look (New Look by Dior) emerged.

FASHION DESIGNERS: Lucien Lelong, Christian Dior ,Christobal Balensiaga, Jacques Fath, Pierre Balman. Development of "ready to wear" fashion in the USA.

POPULAR MUSIC : Bop, Big Band.

DANCE : Jive, Swing, Foxtrot.

ART: deepening of non-representational abstraction in the USA with the input of Hans Hoffman, cut outs of Matisse.

SIXTH DECADE OF 20 CENTURY. 1950-1960.

SIXTH DECADE OF 20 CENTURY. 1950-1960.

STYLE : Influences and inspiration: Neo Realism Cinema.

FASHION DESIGNERS: street styles, youth culture, rock music, space exploration, new technologies influcned fashion.

FASHION ILLUSTRATOR: Rene Gruau.

POPULAR MUSIC: Cool jazz (Miles Davis, Gerry Mulligan, Stan Getz).

DANCE : Rockabilly, Rock, and Roll, Twist.

ART: Abstract expressionism.

SEVENTH DECADE OF 20 CENTURY. 1960-1970.

SEVENTH DECADE OF 20 CENTURY. 1960-1970.

INFLUENCES AND INSPIRATIONS: street styles, youth culture, rock music, space exploration, new technologies influcned fashion.

FASHION DESIGNERS: Yves Saint Laurent, Paco Rabanne, Ted Lapidus, Mary Quant, Andre Courreges, Pierre Cardin, Emanuel Ungaro (from the late 60s). "Ready to wear" lines in by haute couture designers: Rive Gauche YSL by Yves Saint Laurent. Retaale clothing Brands emerged as a fashion phenomena: Gap (1969), Benetton (1965). Generation of "ready to wear" stylists (evolved from the late sixties) Sonia Rykiel, Emanuel Khan, Gerard Pipart, Christian Bailly. Street styles and alternative fashion: Hippy look, Modes, Rockers. The rise of Fashion photography and decline of fashion illustration.

DANCE: Rock and roll.

POPULAR MUSIC: Rock and roll, Rock.

ART: Abstract expressionism, Op Art, Pop Art.

EIGHT DECADE OF 20 CENTURY. 1970-1980.

EIGHT DECADE OF 20 CENTURY. 1970-1980.

Fashion photography replaces fashion illustration. Richard Avedon and Helmut Newton

FASHION DESIGNERS:

  • France: Yves Saint Laurent, Kenzo (moved from Japan in Paris in 1964).
  • UK: Vivienne Westwood.
  • USA: Calvin Klein (launched his own clothing company in 1968, jeans brand in the 70s).
  • Italian High fashion: Valentino, Armani (established his own men's wear label in 1974), Versace (1978).
  • The growth of the retail clothing brands: Gap Sales reach $2 million. Gap's second store opens in San Jose, Calif., Benetton (1965).

DANCE: Disco, Glam, Pop.

ART: Conceptualism, emerging of Body Art and Performance Art, Arte Povera, Emergence of Installation Art.

POPULAR MUSIC: Punk Rock.

NINTH DECADE OF 20CENTURY. 1980-1990.

NINTH DECADE OF 20CENTURY. 1980-1990.

Stylistic diversity expanded Influences and inspiration: Pop Music

FASHION DESIGNERS:

  • Karl Lagerfeld, Thierry Mugler, Claude Montana, Azzedine Alaia, Christian Lacroix
  • Japanese fashion expansion: Rei Kawakubo, Issey Miyake, Yohji Yamamoto
  • UK: Vivienne Westwood.
  • Emerging Belgian designers: The Six of Antwerp, Ann Demeulemeester, Dries Van Noten, Walter Van Beirendonck, Dirk Van Saene, Dirk Bikkembergs and Marina Yee.
  • Atletic wear brands evolved as fashion brands Nike, Adidas and Reebok fashion phenomena
  • USA: the triumph of Donna Karan (started 1985) and expansion of Calvin Klein into the underwear market.
  • Retail clothing brands went global and became a global fashion phenomenon: Benetton is known all over the world. 1987 The first Gap store outside the United States opens in London, England, on George Street.

POPULAR MUSIC: Pop (Michel Jackson, Madonna, Boy George) Reggie (Bob Marley).

DANCE: Break dance. Disco, Pop, Techno, House, Euro-Dance.

ART: Conceptualism, Photorealism, Trance Avant-Garde, development of Installation Art.

TENTH DECADE OF 20CENTURY. 1990-2000.

TENTH DECADE OF 20CENTURY. 1990-2000.

STYLE: personal expression dominates the stylistic mode.

INFLUENCES AND INSPIRATION: end of cold war and collapse of USSR, the internet, a new era of electronic communication. Personal computers became a fact of daily life.

FASHION DESIGNERS: Galliano (rediscovery of Dior), Tom Ford (revival of Gucci) Hussein Chalayan, Alexander McQueen, Martin MARGIELA and Ann Demeulemeester expanded into the fashion industry. Marc Ecko represents a new trend in the 90s fashion.

ART: Conceptual Art, Digital Art, Media Art, Installation Art

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